- 100% dandruff-free* hair with long-lasting fragrance (*removes visible signs of dandruff with regular use)- No other shampoo has been so thoroughly tested or trusted* (*calculated by P&G on based on Nielsen sales data from July 2014 to June 2015) - Mild pH neutral formula suitable for daily use Hair has never smelled so special! Developed based on the NEW Head & Shoulders Fresh Scent technology, it provides a pleasant washing experience. Give your hair extraordinary freshness and a beautiful, fruity fragrance. Head & Shoulders Apple Fresh Anti-Dandruff Shampoo cares for your scalp and leaves hair clean, dandruff-free*, giving it extra nourishment to keep it looking healthy and smelling great.