New products

Intensively nourishing shampoo gently cleanses the hair and scalp, supporting the regeneration of dry, rough and damaged strands.

This restorative conditioner intensively nourishes dry, damaged, rough, and si hair. Its formula with Inca Inchi Lipactive®, biomimetic ceramides, provitamin B5, and plant proteins helps moisturize, smooth, soften, and restore a healthy shine.

Volume Up Spray instantly lifts hair at the roots, adding volume, lightness, and shine without weighing it down. The formula with rice and soy proteins, Inca Inchi Lipactive®, vitamin E, panthenol, and moisturizing ingredients helps strengthen thin, fragile, and lifeless strands.

High Intense Moisturizing Leave-in Conditioner smooths hair, eliminates frizz, and helps protect strands from damage during high-temperature styling up to 220°C

Smooth Gloss Intensive Smoothing Shampoo gently cleanses hair and scalp, helping to reduce frizz and si . Formulated with biomimetic ceramides, Inca Inchi Lipactive®, sphingolipids, and panthenol, it promotes smoothness, softness, shine, and easier detangling.

Volume Up Shampoo gently cleanses hair and scalp, helping to lift roots and create maximum volume. Formulated with rice and soy proteins, Inca Inchi Lipactive®, vitamin E, panthenol, and moisturizing ingredients, it promotes elasticity, softness, shine, and strengthens fine hair.

High Intense Intense Mask deeply nourishes dry, damaged, rough, and si hair. Formulated with Inca Inchi Lipactive®, biomimetic ceramides, provitamin B5, and plant proteins, it helps moisturize, smooth, strengthen, and restore a healthy shine.

High Intense Repairing Shampoo gently cleanses hair and scalp, supporting intense hydration, smoothing, and repair of dry and damaged strands. The formula with Inca Inchi Lipactive®, biomimetic ceramides, provitamin B5, and plant proteins helps restore hair's softness, elasticity, and natural shine.

High Intense Smoothing Oil helps protect hair from moisture loss, frizz, and environmental aggressors. The formula with Inca Inchi Lipactive®, Japanese camellia oil, sunflower oil, and vitamin E leaves strands silky smooth, soft, and radiantly shiny.

Deep Nutrition Intensively Repairing Conditioner deeply nourishes and moisturizes very dry, rough, and damaged hair. Its formula with keratin amino acids, Inca Inchi Lipactive®, argan oil, jojoba oil, shea butter, and a hyaluronic acid complex helps restore smoothness, elasticity, softness, and shine to strands.

ISANA Lash Color brown henna for eyelashes and eyebrows enhances the color, volume and length of the hairs, providing a naturally expressive effect.

Black henna for eyelashes and eyebrows enhances the color, volume and length of hairs, giving the look a distinct look.

The face brush facilitates the even application of cosmetics and helps achieve a harmonious, natural-looking makeup.

KillyS Makeup Lover eyebrow and eyelid brush set makes it easy to precisely apply products, shape eyebrows, and perfect eye makeup. These brushes are si for applying pomade, eyeshadow, eyeliner, separating lashes, and creating both subtle and bold effects.

KillyS Makeup Lover face brush facilitates the even application of powder, blush, and highlighter. It helps define facial features, bring out the complexion's natural beauty, and achieve a harmonious, aesthetically pleasing makeup result.

KillyS makeup sponge facilitates the even application of foundation, liquid and cream cosmetics, and loose powders.

KillyS Cute Mood eyeshadow brush set makes it easy to apply and blend eyeshadow evenly on your eyelids.

KillyS Cute Mood eyeshadow brush set allows for precise application and even blending of eyeshadows on the eyelids.

KillyS Cute Mood highlighter brush makes it easy to apply the product evenly and precisely highlight selected areas of the face.

KillyS Makeup Lover contouring brush makes it easy to apply blush, bronzer, and highlighter evenly.

KillyS Makeup Lover eyeshadow brush makes it easy to apply eyeshadow precisely and evenly.

KillyS Cute Mood Powder Brush makes it easy to apply loose, pressed and mineral powder evenly.

elf Soft Glam Moisturizing Foundation in Medium Warm provides medium, buildable coverage and a naturally satin finish.

elf Soft Glam Moisturizing Foundation in Fair Neutral provides medium, buildable coverage and a naturally satin finish.

elf Wow Brow Eyebrow Tinting Gel in Deep Brown enhances natural eyebrows, giving them a fuller, more defined look.

elf Power Grip Rosé dual-phase makeup setting spray refreshes skin, prepares it for makeup, and helps keep makeup looking fresh longer.

elf Wow Brow Eyebrow Tinting Gel in Neutral Brown enhances natural eyebrows, giving them a fuller, more defined look.

elf Halo Glow Loose Setting Powder in the shade Light envelops the skin in a light, silky formula and helps set makeup without a mask-like effect.

elf Holy Strokes eyebrow pencil in Dark Brown allows you to precisely fill in your brows and create a natural-looking brow effect. Its micro-fine tip, buildable pigment, and waterproof formula help you achieve long-lasting, polished, and natural-looking brow makeup.

elf Power Grip Matte Primer helps reduce shine, smooth the complexion, and extend the wear of makeup. The transparent, sticky formula blends makeup with the skin, providing a smooth, matte finish without a heavy feel.

elf Big Mood volumizing mascara enhances your eyes by lifting, lengthening, and visually thickening lashes. The black formula with its distinctive hourglass-shaped brush helps separate lashes, add volume, and create a full-lash effect in just a few strokes.

elf Set It Bright Deep-Rich Loose Setting Powder helps set makeup, create a beautiful bake, and visually smooth skin. The formula, with four sheer shades that correct and brighten, leaves a soft, matte finish with a subtle sheen.

elf Set It Bright Fair Loose Setting Powder helps set makeup, create a flawless finish, and visually smooth the skin. The formula, with four sheer, corrective and brightening shades, leaves a soft, matte finish with a subtle sheen.

elf Halo Glow Loose Setting Powder in Medium envelops the skin in a light, silky formula and helps set makeup without a mask-like finish. It subtly illuminates the complexion, smoothing the appearance of pores and fine lines, for a fresh, smooth complexion.

elf . Skin Bronzing Drops in Pure Gold give your face and body a warm, golden glow, giving your skin a naturally sun-kissed look. The formula, with vitamin E, sunflower oil, marula oil, raspberry seed oil, and coenzyme Q10 supports hydration, nourishment, and a radiant complexion.